Resource Library
March 23, 2010
Why “Raising Awareness” of Your Organization is Not a Strategic Goal
It is a common topic of discussion when I help an organization develop a strategic plan: how to raise awareness of the organization. The assumption is that if only more people knew about them, then…well, what then? The reality is that not everyone needs to know about your organization and the work that it does. However, it […]
March 15, 2010
What is Strategy?
The title of this entry is taken from an article of the same name, which appeared in the Harvard Business Review in 1996. The article was written by Michael Porter (“we’re not worthy”) and is viewed as a classic in business circles. I have returned to this article on numerous occasions and always come away […]
March 11, 2010
Why Nonprofit Strategic Planning Usually Fails
One of the great ironies surrounding my work as a nonprofit consultant is that I was one of those who had little use for strategic planning. In fact, I hated it. Like many of you, I sat through too many sessions where we were asked (forced?) to brainstorm about the future of our organization, then […]